The Bangkok-based company, which currently operates 23 hotels and resorts, is aiming to expand to 65 properties within five years.
Centara president Gerd Steeb said a large part of the expansion would come from an increase in the number of properties the company manages on behalf of other owners, which currently stands at eight. But Centara also intends to add to the nine hotels and resorts it owns.
Steeb said: "Following the successful opening of the Centara Grand Mirage Beach Resort Pattaya, our intention is to open other theme hotels, and we currently have Hua Hin and Phuket under consideration. Our strategy also includes the creation of a new mid-priced brand next year that will enable us to build on our presence in existing destinations and go into new destinations."