Lotus Group and Sage book Mazagan Beach Resort

Lotus Group and Sage are among the UK corporates who have booked conferences for 2010 at the Mazagan Beach Resort in the Doukkala region in Morocco, which opened with a celebrity launch party last weekend.

Lotus Group and Sage book Mazagan Beach Resort
Lotus Group and Sage book Mazagan Beach Resort

The luxury Kerzner International-owned resort has also received up to 200 enquiries regarding corporate events, said Mazagan Beach Resort sales and marketing executive director Emmanuel Comble, including three requests for exclusive hire of the property from pharmaceutical, financial and automotive clients.

Naomi Campbell, Lindsay Lohan and Yasmin Le Bon were among the celebrity guests at the launch party for the resort.

The property will also run a series of fam trips to promote the destination to the UK.

"We will have a strategy of [using] fam trips because we are in a new destination," said Comble.

The resort has already hosted four fam trips for UK buyers and plans to run 15 more in 2010.

"It is the perfect alternative to long-haul destinations," Comble added. "We offer reasonable rates compared to Marrakech."

Kerzner International chairman and chief executive Sol Kerzner said the Mazagan Beach Resort was only the first phase of development planned for the region.

"A few years down the track I see no reason why there could not be three or four resorts here. We have the land to do it," he said.

The new hotels would increase capacity and "demand will be there", he added.

Mazagan Beach Resort's sales and marketing will be handled by the recently-appointed Gregory Preslier (below), director group sales (Europe) for Kerzner and also sister property Atlantis The Palm Dubai. For enquiries please contact gregory.preslier@kerzner.com.

See the Mazagan's celebrity launch party photos here

 

 

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