Concerto Group chairman Mike Kershaw teamed up with the Forum of Private Business to launch the Say Thank You at Christmas campaign in a bid to raise awareness of the economic importance of seasonal staff parties. He has hailed the campaign as a success after it gained publicity on BBC radio and TV and several national newspapers.
Kershaw said: "We set out to get people talking about the importance of Christmas parties and that has been achieved. As for the impact on bookings, I don't think we'll get a strong indication until mid-November."
Meanwhile, online venue hire agency Erento said demand for Christmas event space in October was 35% up on the same month last year.
Erento director Clinton Patterson said increasing numbers of clients were searching online in a effort to reduce costs.