Wella's event takes place on 1 November at Tempelhof Airport in Berlin and includes the unveiling of Wella Trendvision 2010 - the four key hair trends conceived by Wella creative directors Eugene Soloman and Josh Wood.
The event also features a competition for 81 competitors from 53 countries, as well as on-stage styling sessions and workshops with top stylists.
It is the second consecutive year that Jack Morton Worldwide has worked on the event, which managing director Julian Pullan described as an "immersive, powerful and engaging brand experience".
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