Conference webcast company Kinura sees business double

Kinura, a company that specialises in producing webcasts of conferences, seminars and forums, expects to double its turnover by the end of the year.

kinura
kinura

Kinura director Sarah Platt, who established the company in 2007, said its growth had been exponential as more clients sought to widen their audience with online coverage of live events.

Platt said: "We have been growing during the recession. People are looking to lower their costs, save the environment and talk to more people. We are a small operation with low overheads and, as a result, we have been able to move very quickly in this market."

But she insisted the growth of "webinars" was not a threat to live events. She said it was a complementary service that could increase the revenue of organisers who charge internet users to view live or recorded footage.

"People are worried about cannibalising their own events but this [technology] is not going to go away," she said. "People are using online resources to communicate more and more, and our clients are using this service as an extension of the real event for those potential delegates who, due to time or transport constraints, cannot attend."

Kinura was hired to produce the HBAA's first webcast seminar yesterday. A forum on the Tour Operators' Margin Scheme (TOMS) was broadcast live from Etc. Venues' Illuminate suite at Prospero House, London.

 

 

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