Estonia unveils UK C&I strategy

The Estonian Convention Bureau is set to target UK buyers with a dedicated MICE campaign across 2010.

Estonia targets UK buyers with fam trips
Estonia targets UK buyers with fam trips

The main activity is set to be an international fam trip in June 2010 to showcase the destination to 60 event planners and feature workshops, tours and a ‘white nights' party.

The bureau will also run several smaller fam trips throughout the year, and has launched an ambassador programme in the country's main university city, Tartu.

The programme will recruit local academics and business people to act as partners to attract international conferences to the city.

The bureau hosted four familiarisation trips for international meeting planners in 2009, for event planners from Belgium, the Netherlands, France, Germany and the UK.

It held its first London networking event in April 2009.

Estonia also established its first UK tourist office, which will also have a remit to grow business travel to the country, in September.

 

 

 

 

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