How valuable are events to Sainsbury's?
Events are hugely important because they enable us to talk to our colleagues face to face. There are 150,000 people in our company, so that's not always an easy thing to do.
How has the recession affected your events programme?
Events have become bigger for us during the downturn in terms of importance, because of the large number of people working for our company who talk directly to customers.
What's your top communications tool?
I wouldn't say events are our number one communications tool but they are certainly up there. Face-to-face communications, such as with the chief executive, in the store are of utmost importance.
Are you cutting back on events in 2010?
Our 2010 events programme is the same as it has been for the past two years.