Pfizer awards Grass Roots three-year international congress contract

Pfizer Europe has awarded Grass Roots a three-year contract to manage its European international congresses.

Pfizer appoints Grass Roots
Pfizer appoints Grass Roots

Grass Roots Eventcom managing director Nick Bender declined to state the value of the contract or number of events involved but said the agency anticipated managing more than 10,000 Pfizer delegates annually.

"We will be handling the entire delegate experience including sourcing space at international congresses, accommodation, travel, registration, onsite event management and compliance with pharmaceutical codes of conduct," said Bender. "The delegates will be from throughout Europe and will be Pfizer customers and staff."

It is the first time Grass Roots has worked with Pfizer and the agency has 28 staff working full-time on the account, including 12 new recruits.

"This is a significant win for us and what is exciting about it is that we won this business on the basis that we had never worked for Pfizer before and we demonstrated best-in-class solutions," said Bender.

Pfizer European Procurement meeting and congress category lead Andrew Gilkerson was unavailable for comment but C&IT understands that Grass Roots' appointment is a key part of the pharmaceutical company's European event agency consolidation project.

Universal Procon told C&IT last week that it had lost the Pfizer account.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Brisbane lands Flight Centre's Global Gathering

Brisbane lands Flight Centre's Global Gathering

Brisbane has been selected to host one of the world's largest travel industry conferences, bringing a (AUD) $7 million economic boost.

Expert reveals UK's top 7 steam railway journeys

Expert reveals UK's top 7 steam railway journeys

Vintage trains in Scotland, England and Wales all make the list, offering groups a quirky and luxurious way to travel.

10 destinations to reach without flying

10 destinations to reach without flying

A list of places that can be reached using greener alternatives to air travel.

Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The rise of the 'super incentive'

The rise of the 'super incentive'

In a crowded market, a new level of incentive trip can make you stand out from the crowd, says TAG's Sam Robson.

'Stress and burnout' are challenges we need to tackle

'Stress and burnout' are challenges we need to tackle

Event Concept's Jo Higgs explains why looking after your people is so important and how training mental health first-aiders could help.

Case study: Leon Winter Award Celebration

Case study: Leon Winter Award Celebration

The event at Hawker House in London tied in perfectly with the fast-food chain's innovative approach.

Events budgets rose in second-quarter, says Bellwether Report

Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

How sustainable do UK delegates want to be?

How sustainable do UK delegates want to be?

Survey reveals how concerned Brits really are about their environmental impact when travelling overseas.

LATEST JOBS