Nestle events chief optimistic over recovery

Nestle Professional marketing director Martin Lines is confident of a market recovery in 2010 and does not expect any cuts to his conference and incentive timetable.

The food company plans to finalise a full schedule of events for next year by the end of November.

Lines said: "We have got to maintain investment in order to keep customers and employees engaged. We will be looking at incentive programmes and also a morale-building conference at the beginning of the year."

Speaking of his hopes for the economy, he added: "There's definitely a sense that things will start to pick up next year."

 

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