Destination Guide: Singapore

Eurofinance picks Singapore's Raffles for conference

Eurofinance holds 15th annual conference and exhibition in Singapore

Eurofinance picks Singapore's Raffles for conference
Eurofinance picks Singapore's Raffles for conference

Client: Eurofinance
Event: Conference
Group size: 300
Agency: Zibrant
Date
: 12-14 May 2009
Venue: Raffles City Convention Centre
Budget: Undisclosed

The Brief: This was Eurofinance's 15th annual conference and exhibition, an event focusing on international cash, treasury and risk.
The 300 delegates were arriving in Singapore from the UK and all over Asia. The event had been successfully held in the destination for the past three years, so fitted the requirement for a main plenary with adjacent exhibition space.

Challenges: "The biggest problem we had this year was in planning ahead when we knew room rates were lowering throughout Asia because of economic conditions," says Zibrant business development director for Asia-Pacific Jacquie Freer.
"You would normally get a better rate booking 12 months in advance, but it was a complete reverse situation this year. It meant we needed flexibility from suppliers."
The event in May also coincided with a rise in the global spread of swine flu, meaning health precautions had to be taken and contingency plans drawn up.

Solution: The agency has an Asian office in Kuala Lumpur, so could undertake supplier negotiations at close quarters. "We were able to speak face to face, which always helps in this part of the world," says Freer.
To assuage any concerns about swine flu, masks were brought on-site and assurances sought from Singaporean authorities that arrivals would be screened effectively.

Execution: The three-day event was held at the Raffles City Convention Centre, and incorporated a networking reception as well as three days of conferencing and an exhibition on the side.
Rather than a gala dinner, however, delegates split into groups to enjoy social options; many visited Clarke Quay, others spent an evening at the Equinox Complex.
"The venue's central location meant there were a lot of options for private dining and receptions," says Freer. "Singapore works well for events such as this. It's clean, accessible, and you don't have any political problems like you have in Bangkok. "

Verdict: "Eurofinance has been organising events in Singapore since 1994," says Matt Herring, head of event management at Eurofinance. "With an international mix, bedrooms and hotels are key to the event's success and, by working with Zibrant, we've achieved high levels of customer service."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

In pictures: Meet Dublin in London cruise

In pictures: Meet Dublin in London cruise

The Dublin Convention Bureau hosted its 10th anniversary 'Meet Dublin in London' on the Thames.

Kimpton Blythswood Square Hotel opens in Glasgow

Kimpton Blythswood Square Hotel opens in Glasgow

Luxury hotel has 113 rooms, a Bo & Birdy restaurant and bar and private roof garden with views of the city.

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

A-List 2019: Michael Charles, creative director, Julia Charles Event Management.

Why an acquisition is a bit like a first date

Why an acquisition is a bit like a first date

Co-founder of FIRST, Mark Riches, spoke at the C&IT Breakfast Briefing about why not all M&A activity is a success.

C&IT Wellness Report hub is now live

C&IT Wellness Report hub is now live

Subscribers can read the entire report online now, which has been created in partnership with Stress Matters.

Dublin: A serious place to do business and a great place to relax

Accessibility, good value for money, excellent service, top-notch hotels and venues, history and culture and quality food are all key factors for event planners when deciding on where to host their event. And Dublin is a destination that ticks not just one or two, but all of those boxes and more.

Who are the fastest growing event agencies?

Who are the fastest growing event agencies?

Based on our annual Top 50 of UK agencies, we've crunched the numbers to see whose event-based turnover is growing rapidly.

LATEST JOBS