The agency has seen existing clients cut their event spending by up to 80% over the past two years, but a drive to win new business has helped to soften the impact on overall revenues.
Conference Care recently became a venue and accommodation finder for the Chartered Institute of Purchasing & Supply (CIPS), an account that could be worth up to £1m. This followed other new business from National Prescribing Centres (NPC) and BSkyB.
Conference Care co-director Andrew Deakin said: We had 7% growth last year and this year we will probably see a 10% drop. But in current market conditions that is a success. Our existing client base has spent a lot less but our strategy has been to increase that client base, which has worked very well.
Deakin added that a key factor in winning pitches had been the evolution of the agency’s own venue sustainability rating system (VSR), which helps clients identify venues that offer the most environmentally sound solutions.