Company: Mercedes-Benz UK
Event: Client golf day
Group size: 35
Agency: Golf Par Excellence
Date: May 2009
Venue: Chantilly, France
The Brief: Mercedes-Benz asked Golf Par Excellence to locate the perfect venue for its Shoot-Out Grand Final client event. It needed an impressive course that could have nine holes block-booked for the day, an overseas location within driving distance of the UK, options for non-golfing partners and a stand-out dinner venue.
Challenges: "The big issue was finding a venue that would allow us to take over the course," says Golf Par Excellence managing director James O'Sullivan. "On the day, despite agreeing exclusive use, a few members turned up and started playing."
Solutions: "We went to Paris-International Golf Club to convince them that the kudos attached to the event would benefit the club," says O'Sullivan. "I had to circle the final party of members on the course to persuade them to leap-frog ahead."
Execution: The day started early for the competitors with a 7.30am breakfast and a drive to the club. At 9am, competitors, and Mercedes representatives played a practice round, before returning to the clubhouse for lunch. After lunch, the golfers lined-up on the first tee. After the final, all competitors were welcomed back to the Clubhouse with a Champagne reception. Players returned to the hotel for dinner at the Chateau de Chantilly, and the prize-giving.
Verdict: Steve Hanifan, director of sales for Mercedes-Benz Retail UK, says: "Chantilly was near perfect. It's a remarkable golf course with plenty for non-golfers to do. Dinner in the Chateau made it an event that our clients are sure to remember."