First Event managing director Richard Murphy said the Spring Group Caribbean cruise for 64 UK-based staff in March is one of several incentive wins the agency has secured in recent weeks. First Event ran this year's Spring incentive to South Africa.
A UK-based construction company, which Murphy declined to name, has also appointed First Event to run several incentives over a two-year period following a competitive pitch. The business is worth £350,000 annually to First Event and is primarily aimed at the firm's clients and builders merchants, but will also include some staff incentives. The first of the incentives is a trip to a football match in Barcelona in March for 28 employees. European and Caribbean cruises and a Sharm El Sheikh incentive are also planned.
"The incentive market is really picking up after a three-month period in which enquiries dropped off and there were some cancellations," said Murphy. "At the moment, we have 13 incentive briefs awaiting confirmation, and they include trips to Hong Kong and Euro Disney."
Many clients, particularly those in the financial services industry, put incentives on hold for a year to 18 months and have now received permission to resurrect their programmes. "June 2010 to June 2011 will be a fantastic year for incentive business," said Murphy.