Wowbean officially launches tomorrow, and Evans said he is in discussion with other potential clients and aims to build up a portfolio including both niche and mainstream products.
Evans has spent the last six months researching the needs of corporate and agency event buyers. "There is clearly a space for a new take on representation," he said.
"Both clients approached me looking for something new. They were keen to have someone from an agency background who has an in-depth understanding of how planners work and I will be putting all my marketing knowledge and techniques to good use on their behalf."
Dragonfly Africa CEO, Mike Waller said: "We're delighted to have Paul as part of the Dragonfly team. His experience and passion for South Africa is very evident and this will translate into a huge benefit for event agencies and planners when considering Southern Africa for their events."