Tesco's top tips on cost savings

Tesco internal communications manager, events, Kate Conway has unveiled the retailer's strategy for cutting costs for its events.

Tesco: offered delegates top tips for cost-cutting
Tesco: offered delegates top tips for cost-cutting

Speaking at the C&IT Innovation In Events conference, Conway listed five top tips for trimming costs during the downturn.

1.    Minimise on signage: Use vinyl lettering on zap stands that can be reused at events across the year

2.    Stick to your CSR policy: Engage with the local community by supporting your local artists and musicians. Says Conway: "it can provide a more unusual aspect to your event, plus it also adds a community dimension."

3.    Consider your filming needs: Tesco recently spent a day filming the development of a football pavilion nearby, which enabled the retailer to avoid cast and location costs.

4.    Look at your seating costs: Consider changing your seating plans from cabaret to theatre to avoid larger room hire costs

5.    Cut out the juice: Conway highlighted a recent conference in Jersey where the retailer saved approximately £3,000 by serving tea, coffee and water and ditching the orange juice. "When we asked our delegates for feedback, nobody commented on the choice of beverages."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Helicopters over Hawai'i - the best venues, hotels and activities

Helicopters over Hawai'i - the best venues, hotels and activities

A six-day account of aerial adventures across Kaua'i, O'ahu and Hawai'i in A Diary of a Delegate.

TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

'Push the boundaries - if someone says something can't be done, I'll find a solution'

'Push the boundaries - if someone says something can't be done, I'll find a solution'

A-List 2019: Matt Culverhouse, chief executive of TEN6 Creative.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

First New York location for etc.venues

First New York location for etc.venues

Venue specialist also adds Chancery Lane location to its London portfolio, with both to open later this year.

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

LATEST JOBS