RSA selects DBMT for Platinum Club incentives

RSA Group (Royal Sun Alliance) has appointed event agency DBMT to organise incentive trips for its Platinum Club programme.

RSA appoints DBMT
RSA appoints DBMT

DBMT won the three-year contract following a competitive pitch against a number of larger agencies, including Grass Roots, which had formerly held the account. RSA group HR director Orlagh Hunt said 12 agencies were contacted during the initial stages of the tender process, which was narrowed down to ten for the RFP stage and four for the final presentation.

As part of the contract, DBMT will organise two trips scheduled for May/June next year for a VIP group of 34 senior managers and directors and their partners, and a separate larger group of 154 staff from all levels of the business and their partners.

"We felt DBMT excelled at creating unique itineraries, and was able to capture a fun yet meaningful way of introducing a CSR element, which is a new but significant addition to the programme this year," said Hunt.

"The agency had practical, cost effective solutions to the questions we posed and I know my Platinum team are very much looking forward to working with them."

The RSA Platinum Club global awards programme is "the ultimate incentive for those who demonstrate consistent, outstanding performance throughout the year," said Hunt.

RSA is currently working with DBMT to finalise the destinations for next year's trips, both of which will be four-five night programmes. Previous Platinum Club destinations have included Beijing and South Africa for the VIP group, and Marrakech and New York for the second tier.

DBMT managing director David Bottrill said: "This is an exciting win for DBMT and a great opportunity for us to do what we do best. It also demonstrates that incentives are still very much part of the corporate world and will bounce back from recent difficult times which has seen them drop off many clients budgets. RSA is one of the worlds leading insurance companies and we are delighted to have the opportunity to work with them."

 

 

 

 

 

 

 

 

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