DRP targets growth in incentive business

DRP Group has unveiled plans to launch an outdoor team-building estate in Worcestershire for corporate planners booking UK incentives.

DRP to build corporate team-building estate
DRP to build corporate team-building estate

Managing director Dale Parmenter said DRP planned to launch a campaign in coming months to boost its incentive travel work and aimed to ultimately grow the market to 15% of its overall business.

The incentive market currently comprises less than 1% of the agency's business and Parmenter said DRP would initially focus on selling into its existing client base and then entice new business through its campaign, the details of which are still being determined.

"I think the incentive market is going to come back," said Parmenter. "Existing clients have cut back on recognition events and they can't afford to continue this because they are driving their staff too hard."

Post-recession incentives would generally be less lavish and communicate tangible business messages to delegates, said Parmenter.

DRP also plans to bolster its team-building side, with the recent £500,000 acquisition of a large tract of land in Worcestershire that it will launch later this year. It plans to construct an indoor event space on the site and offer river-, forest- and land-based activities.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What the election result means for events

What the election result means for events

Following a landslide victory for the Conservative Party in the general election, what do key industry figures think about the result?

C&IT's APAC Awards now open for entries

C&IT's APAC Awards now open for entries

Brand new this year, C&IT will recognise the very best in events in the Asia Pacific region.

Which trends do corporate event planners expect to see next year?

Which trends do corporate event planners expect to see next year?

In part nine of our State of the Industry: Corporate Report, we asked corporate event planners what trends they expect to see in 2020.

Trinity Event Solutions appoints managing director

Trinity Event Solutions appoints managing director

Jenny Harding steps into a new role after ten years at the agency, where she has also been recognised for charitable work.

Top 3 incentive trends for 2020

Top 3 incentive trends for 2020

What are the biggest luxury travel requests that incentive planners should watch next year?

Plans revealed for major new Edinburgh arena

Plans revealed for major new Edinburgh arena

The 8,000 seater indoor arena in Scottish capital is expected to include conference space and hotels.

What corporate event planners want from suppliers

What corporate event planners want from suppliers

Part eight of the State of the Industry Corporate Report asks what the most influential factors are when choosing suppliers.

Australian bushfires: 'Natural phenomena and crises are always going to happen'

Australian bushfires: 'Natural phenomena and crises are always going to happen'

Tourism Australia's Penny Lion talks about the bushfire crisis and the country's booming events industry.

Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

LATEST JOBS