Destination-loyal clients cast accommodation net wide

Corporates are becoming more adventurous with their choice of hotels for incentives, according to C&IT Agency Forum delegates.

University of Westminster senior lecturer in business trouism Rob Davidson
University of Westminster senior lecturer in business trouism Rob Davidson

Rachel Ley Consultancy project director Julia Phillips said that corporate groups were regularly visiting the same destinations, which presented business opportunities for a range of hotels.

"Clients are returning to destinations, so they are turning to alternative venues," said Phillips, who was reporting on forum delegates' anecdotal findings during an educational session, ‘Incentive Travel Under the Radar', led by University of Westminster senior lecturer in business tourism Rob Davidson.

"Corporates now trust particular destinations, so they are going to different hotels," said Phillips. "In Singapore, everyone used to stay at Raffles Hotel, but now that they trust the destination, they are going to different hotels."

The group also found that:

  • The public generally doesn't understand the business case and benefits behind incentives and sees them as ‘jollies'
  • Corporates are more focused on the cost of incentives than on sustainability issues during the recession
  • Incentive travel makes more business sense than reward gift vouchers for individuals, as it offers networking opportunities
  • The automotive sector does not want to be seen staging incentives even if it does have the budget

 

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