Smyle launches experiential division

Ruff has this week taken up the post of head of experiential and Smyle commercial director Rick Stainton said his remit was to canvas the industry.

Smyle has launched a dedicated experiential department following a 35% increase in experiential work.

We have done a lot of experiential work in the past six months but it was reactionary, said Stainton. A lot of our clients have asked us to do experiential work for them and we’ve had about £1m worth of enquiries in the past few months.

Stainton said Smyle anticipated bolstering the experiential division with new recruits in line with new business wins.

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