Days Healthcare appoints Line Up

Days Healthcare has praised agency Line Up for managing a limited budget to produce a four-venue trade roadshow to launch its new product range.

Days Healthcare appoints Line Up
Days Healthcare appoints Line Up

The mobility products supplier's event ran from 8-15 July and was attended by over 250 independent mobility retailers, journalists, carers and physiotherapists.

The roadshow was held at Down Hall Country House Hotel in Hertfordshire, Tortworth Court in Gloucestershire, Crewe Hall in Cheshire and Slaley Hall in Northumberland.

Days Healthcare's regional events began with a welcome lunch, followed by a series of interactive product displays and demonstrations.

Days' new wheelchair range was a key focus of the event, and delegates were escorted around the exhibition before trying out various products on a simple Urban Obstacles course.  

Days' Centre of Excellence conference was held at the end of the event, where key directors outlined the company's vision and shared new consumer insights with retailers, before delegates were treated to dinner and an overnight stay at the hotel.

Days Healthcare director and general manager Steve Holton said: "Early feedback to these events from our customers has been very positive.  We're determined to strengthen our reputation for service excellence and support our retailers in every way we can.  Line Up did a great job in making a relatively limited event budget go a long way in a short space of time."

Line Up managing director Duncan Beale said: "Staging a series of smaller local events rather than one national event was far more appropriate for the target audience, and effectively demonstrated Days' commitment to its customers."

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