Jaguar and Imagination team up for XJ launch

Jaguar is working with Imagination on the XJ model launch at the Saatchi Gallery in London this week.

Jaguar and Imagination team up for XJ launch
Jaguar and Imagination team up for XJ launch

The car is being launched over an 11-day event, which started last week.

Three XJs are on display at the event, which is being attended by a 750-strong audience.

The gallery is hosting dealer meetings, media briefings and local market conferences in a rolling programme.

Imagination chief executive and global creative director Douglas Broadley said: "Jaguar is delighted with the way we have interpreted their brief and worked in an integrated fashion with all disciplines within their business, helping them to bring meaning to the new Jaguar."

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