Eventia's Taylor targets corporate member growth for 2009

Association's new chair highlights key growth areas at the Summer Eventia

Growing the corporate membership of Eventia and understanding the needs of corporate buyer will be the key objective for the next 12 months, said the association's newly-elected chair Mark Taylor.

Speaking exclusively to C&IT on the opening day of the Summer Eventia in Brighton, BI Worldwide head of events and Eventia chair Taylor said: "Corporate membership is key to the successful growth of our association. We need to engage with them and see how we can include them and understand their objectives."

The association's EGM today will confirm corporate membership and an ambassador scheme targeting buyer membership is in the development stages, with industry experts targeting client, public-sector and association event planners.

Taylor added that while the association's membership of nearly 350 includes both buyers and suppliers, the chair would continue to come from an agency background. "The articles state that the chair must be an agency member as the association has always been buyer-led and that will not change as it must remain relevant to the market," he said.

The association's annual summer conference commenced at the Holiday Inn Brighton - Seafront today, with 216 event professionals registered to attend over the next two days. The event attracted in excess of 250 delegates last year and CEO Izania Downie commented: "with attendance down at so many events this year, we viewed anything over 200 as an achievement and this year, nearly 40% of the attendees are buyers."

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