Brands tune into Twitter for event promotion

Swift and Dell highlight social network site as promotion and revenue-raising tool

Swift and Dell are using Twitter to promote their meetings and conferences, according to their respective events heads.
 
Swift head of events Panos Tzivanidis said during a presentation at the recent Grass Roots 2009 Meetings Management Forum in London that the financial services firm was attracting event delegates and communicating brand messages through Twitter.
 
"We have a lot of followers on Twitter and it’s a completely new audience," said Tzivanidis. "We aren’t using Facebook – because there’s a perception that it’s not quite as professional as Linked In, and Twitter has managed to stay somewhere between the two – but Twitter has proven to be a whole new world for our events."
 
Also speaking at the Grass Roots event, Dell head of events Tony Reilly said that in the US, the IT company generates about £3m worth of business every three months through its use of Twitter.
 
"Twitter is absolutely part of the future," he said.

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