Swift attracts delegates to events despite recession

Head of events Panos Tzivanidis outlines recession survival plan

Swift head of events Panos Tzivanidis
Swift head of events Panos Tzivanidis

Swift is successfully attracting delegates to its live events despite the recession by focusing on communicating to delegates the value that the events bring, says its head of events, Panos Tzivanidis.

Speaking at a session entitled ‘Maximising return on investment and return on objectives' at the Grass Roots Meetings Management Forum on Friday, Tzivanidis said that the financial services company dedicated time to explaining to prospective delegates the value that participation in Swift's events would bring to their brand.

"We spent a lot of time speaking to exhibitors and delegates - we travelled to major clients to alleviate their fears about budgets and return on investment," he said.

"We created special training for participants about how participating in a major event run by Swift can bring value."

Swift also offered early registration rates for delegates and kept its fees at the same level as last year in an effort to attract delegates.

Tzivanidis said that these measures had helped to maintain delegate attendance at the same level as last year, which - during the recession - was more realistic than growth in numbers.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
BeSixth hires head of global strategic partnerships

BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

What's happening at Italy at Hand, The Event, 2019 in Rome this year.

Case study: Australasian Animal Studies Association Conference

Case study: Australasian Animal Studies Association Conference

The conference in Christchurch, New Zealand focused on indigenous attitudes towards human-animal relations.

First look: The Eastside Rooms in Birmingham to open in 2020

First look: The Eastside Rooms in Birmingham to open in 2020

Opening spring next year, the new venue will house a 195-room hotel and large banqueting room.

An introvert's guide to networking in four easy steps

An introvert's guide to networking in four easy steps

From icebreaker questions to standing out in a crowd, one event planner offers tips for connecting in a roomful of strangers.

BCD Meetings & Events appoints new country director in China

BCD Meetings & Events appoints new country director in China

New Shanghai-based country director joins BCD M&E after recent roles with Uniplan and Pico.

How do you win a C&IT Award?

How do you win a C&IT Award?

Award winner-turned-judge explains what the panel was looking for in this year's entries and how accolades affect agency life.

4 things event tech fans should be excited about

4 things event tech fans should be excited about

The good folk of Clive show us some of the latest developments that have caught their attention.

TAG opens new office in Hong Kong

TAG opens new office in Hong Kong

The travel and event management company expands its reach in Asia and now has ten offices worldwide.

Gray Dawes Group acquires Amber Road Travel

Gray Dawes Group acquires Amber Road Travel

Travel management specialist boosts its presence in the north of England and will exceed £200m turnover.

LATEST JOBS