Volkswagen appoints Iris

Live events key part of Volkswagen vehicle campaign

Volkswagen appoints Iris for vehicle campaign
Volkswagen appoints Iris for vehicle campaign

Volkswagen Commercial Vehicles is using live events as a key part of a new marketing campaign to promote its vehicles.

The company has appointed agency Iris to launch its integrated campaign that will promote lifestyle vehicles California, Caravelle, Transporter kombi and Caddy Maxi Life to consumers.

Experiential elements of the campaign will include showcasing branded vans at the Blackheath Bike and Kite festival and the Gold Coast Ocean Festival in Devon, both in June this year, as well as the Cornwall Holiday Beach Hop in July.

To promote the vehicles to the target campervan-style consumer audience, Iris has lined up brand partnerships between Volkswagen and Snow+Rock and Cycle Surgery.

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