Days Healthcare appoints Line Up

Line Up set to deliver four-venue roadshow in July

Days Healthcare appoints Line Up
Days Healthcare appoints Line Up

Days Healthcare has appointed Line Up to deliver a four-venue roadshow in July.  

The events will be used to launch the mobility-product supplier's wheelchair range to independent retailers.

It will also incorporate Days Healthcare's annual Centre of Excellence Conference for the first time.  
 
The conference aims to strengthen the company's relationships with existing trade partners and to encourage new retailers to sign up. 

It is set to attract 350 guests and will feature a mixture of presentations, demonstrations and interactive product exhibitions.

The agency has designed an ‘urban obstacle' circuit to demonstrate wheelchair capabilities and durability.

Line Up managing director Duncan Beale said: "These immersive customer events will play a key role in supporting Days' strategic vision to increase its number of Centre of Excellence retailers from 90 to 200 by April 2010."  

Days Healthcare director and general manager (commercial operations) Steve Holton said: "Days Healthcare are pleased to be working with Line Up Communications who have a track record of bringing launch events to life."

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