Hornby joins England 2018 bid team

Former Visit London commercial director to lead England's World Cup bid within the events industry

England 2018: back the bid
England 2018: back the bid

David Hornby, the former commercial director of Visit London, has joined the England 2018 bid team working on securing the Football World Cup for the country in 2018.

Hornby has joined the team on a consultancy basis until next May and will aim to win the support of the events industry at large as part of the bid process. Hornby commented: "The role at Visit London afforded me with some incredible experiences, including an amazing involvement with the London 2012 Bid but having the opportunity to bring the world's largest event to our country in a sport that we are truly passionate about is a true privilege.  England 2018 offers the whole country an enormous opportunity, not just the capital, as up to 14 stadia around the country could be hosting the matches across the four-week event."

Hornby added: "We need to draw on the expertise of agencies such as Jack Morton Worldwide, George P Johnson and Adding Value, who already work with leading brands associated with sports. They could really help in the bidding process and underline this country's expertise for events and hospitality."

Ian Riley, director of England 2018 Technical Bid, commented, "I am delighted that David has joined the bid team as he brings to us a wealth of experience and contacts that will enable us to meet the challenges of presenting an exceptional bid for England 2018".

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