Coca-Cola and Deloitte open up Olympic corporate hospitality contracts

New agencies will be considered along with existing suppliers

Coca-Cola and Deloitte open up Olympic corporate hospitality contracts
Coca-Cola and Deloitte open up Olympic corporate hospitality contracts

London 2012 Olympics sponsors Coca-Cola and Deloitte announced they are opening up their Games corporate hospitality contracts to new suppliers.

Coca-Cola, a sponsor since 1928, will be running 10,000 hospitality packages during the Games, and plans to secure 20,000 hotel rooms.

Coca-Cola venues operations director Malcolm Plows said the Games would be "a great opportunity for the whole city and for Coca-Cola. It will take a lot of work and investment but this is the company's largest global asset and most valued partnership."

He added that the hospitality programme would offer "a massive opportunity" for suppliers. "Our hands are not tied [to specific events agencies] but we will be after great events at good prices," he said. "We are looking for innovative ways to entertain our customers."

Deloitte, the official professional services provider to the Games and Paralympic Games, said the sponsorship offered the opportunity to showcase the company's range of services.

"We will develop a specific programme of engagement up to and including the Games," said Deloitte London 2012 programme director Sally Atkins. "We hope to do more than a traditional programme - we want to be innovative in the way we engage with our clients."

Atkins added: "We have existing and preferred suppliers but not to the exclusion of new suppliers."

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