The unprecedented crisis facing the automotive industry, which has seen car marques go under, thousands of jobs axed, major exhibitions cancelled, and events spending, come under intense scrutiny will be debated at C&IT's Brand Book Live event on 30 June.
St Martins Lane London will host both corporate and agency event planners specialising in the automotive sector to debate the industry and the future landscape of its events.
C&IT editor Yasmin Arrigo said: "The automotive sector was expected to be among the biggest casualties of the recession but its key brands are cleverly evolving their events programmes to focus on getting prospective clients behind the wheel of new models. Brand Book Live will offer an opportunity for event planners to focus on this sector to debate openly and share their experiences."
C&IT's inaugural Brand Book Live event will include roundtables on the automotive, financial. Retail, pharmaceutical, telecoms and IT sectors. The roundtables will take place from 4.45pm and be followed by the launch party for C&IT's Brand Book 2009.
To register for the event, contact firstname.lastname@example.org
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