Brand Book Live: Financial services slash long-haul events

Register for C&IT's Brand Book Live event on 30 June

Brand Book Live
Brand Book Live

The financial services meltdown and resulting budget cuts coupled with paranoia about events being perceived negatively will be debated at C&IT's Brand Book Live event on 30th June.

St Martins Lane London will host both corporate and agency event planners specialising in financial services to debate the state of the sector and its potential recovery time.

C&IT's editor Yasmin Arrigo commented: "As expected, the financial sector has been affected by the economic crisis, but brands have responded differently and many are reporting a rise in internal events and preference for ‘less ostentatious' venues. The Brand Book Live event will offer an opportunity for event planners to debate openly and share their experiences."

C&IT's first ever Brand Book Live event will include roundtables on the automotive, financial, retail, pharmaceutical, telecoms and IT sectors. The roundtables, taking place from 4.45pm, will then be followed by the launch party for C&IT's Brand Book 2009.

To register for the event, contact lindsey.hawkins@haymarket.com

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