Mexico plans comeback with European C&I base

Tourist board targets European buyers after swine flu crisis

The Mexico Tourism Board plans to open a European C&I office to deal with events enquiries, despite its recent swine flu crisis.
 
The office, anticipated to open in Brussels next year, will deal solely with C&I enquiries and offer support to tourist board's offices in London, Madrid, Rome, Paris and Frankfurt.
 
The NTO opened a C&I-focused office in Washington, US seven months ago, and will also open offices in Toronto and Chicago next year.
 
Meanwhile, Mexico Tourism director (Germany) Jose Ramirez-Santoyo said he had felt concerned ahead of Imex this week, following extensive global media coverage of the swine flu outbreak.
 
"I was a little worried about what would happen at Imex," he said. "We had so many exhibitors on our stand who had a lot of questions and who were also concerned. But we regularly checked out pre-booked appointments and saw there were no cancellations. In fact, the Imex organisers called us the day before the show started and said the Mexico stand had the highest number of pre-booked appointments. We were still getting requests for appointments last Friday."
 
He added that no appointments were cancelled during the show: "We took a direct approach and raised the subject of swine flu with visitors on the stand."

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