Visit Indonesia is focusing on the C&I market this year as part of its ongoing strategy to increase overseas tourism arrivals.
In a press conference at Imex, the South East Asian country revealed it attracted 6.4m visitors in 2008, with C&I visitors accounting for about 30% of the total.
"C&I activity contributes the highest revenue earnings for our tourism industry," said Syamsul Lussa, director of market development of the Ministry of Cultre and Tourism Indonesia.
He added that Indonesia's key selling point for event planners, particularly in the current economic crisis, is value for money - according to the World Economic Forum, it is ranked the second most inexpensive destination in the world.
The destination will concentrate on attracting C&I business from 15 countries, with a particular focus on Australia, Japan, Korea, China, Malaysia and Singapore.
Indonesia wants to boost C&I business across ten key regions throughout the country including Bali, Jakarta, Manado and Medan.
It is planning an event in June 2010 to showcase the ten destinations to PCOs and meeting planners from around the world.
Major events held in Indonesia so far this year include the World Ocean Conference, which attracted 5,00 delegates to Manado earlier this month, and the World Islamic Economic Forum in March.