Arena and Convention Centre (ACC) Liverpool has partnered with the European Event ROI Institute to offer event planners an ROI toolkit.
The partnership, announced at Imex in Frankfurt, is part of the venue's new ‘Keep Meeting' campaign.
All planners that sign up to Keep Meeting at Imex will receive a free top tips guide to measuring event ROI, and will be eligible for 20% discount on one-day courses offered by the European Event ROI Institute around the world.
Clients that book events at ACC Liverpool will also receive the Keep Meeting ROI Toolkit, which includes an Event ROI handbook, further discounts on European Event ROI Institute courses and an information package with ROI tips and guidelines, survey examples, articles and more.
Jacquie Rogers, general manager of the BT Convention Centre at ACC Liverpool, said: "Measuring the value of events has never been more important. As experts in event planning and evaluation, we could not have found a more fitting partner than the European Event ROI Institute. We look forward to offering our clients a range of benefits as a result of this new partnership."