Destination Guide: Australia

Perth Convention Bureau launches new business events branding for Western Australia

PCB unveils plans to roll out marketing campaign targeting UK and European C&I markets

Perth Convention Bureau launches new business events branding for Western Australia
Perth Convention Bureau launches new business events branding for Western Australia

The Perth Convention Bureau (PCB) launched its new business events branding for Western Australia and unveiled plans to roll out a substantial marketing campaign targeted at the UK and European C&I markets at Imex today.
 
The new strapline for Perth and Western Australia is "The space to connect', which aims to position the destination as aspirational and uniue, offering visitors the opportunity to 'gain a fresh perspective with plenty of open space to breath, think and interact.'
 
PCB director of marketing Ann Last said the global economic crisis meant the need to create a distinctive events brand for Perth and WA was even more pressing.
 
"In this environment it clearly helps to have a strong brand that enables us to stand out in a crowded marketplace," she explained.
 
The rebranding follows extensive research which highlighted that Perth and WA is a surprising destination, easy to get around and offers a great natural environment. "These were the messages we need to get across," said Last.
 
She added: "We'll be rolling out a substantial advertising campaign, including online and print media, and plan to update the bureau's web site and create new marketing collateral including photography and a promotional DVD."
 
The campaign will target both the corporate and association markets, with the latter being a key focus for Perth.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.