Destination Guide: Australia

Perth Convention Bureau launches new business events branding for Western Australia

PCB unveils plans to roll out marketing campaign targeting UK and European C&I markets

Perth Convention Bureau launches new business events branding for Western Australia
Perth Convention Bureau launches new business events branding for Western Australia

The Perth Convention Bureau (PCB) launched its new business events branding for Western Australia and unveiled plans to roll out a substantial marketing campaign targeted at the UK and European C&I markets at Imex today.
 
The new strapline for Perth and Western Australia is "The space to connect', which aims to position the destination as aspirational and uniue, offering visitors the opportunity to 'gain a fresh perspective with plenty of open space to breath, think and interact.'
 
PCB director of marketing Ann Last said the global economic crisis meant the need to create a distinctive events brand for Perth and WA was even more pressing.
 
"In this environment it clearly helps to have a strong brand that enables us to stand out in a crowded marketplace," she explained.
 
The rebranding follows extensive research which highlighted that Perth and WA is a surprising destination, easy to get around and offers a great natural environment. "These were the messages we need to get across," said Last.
 
She added: "We'll be rolling out a substantial advertising campaign, including online and print media, and plan to update the bureau's web site and create new marketing collateral including photography and a promotional DVD."
 
The campaign will target both the corporate and association markets, with the latter being a key focus for Perth.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Freeman APAC appoints new head of creative services

Freeman APAC appoints new head of creative services

The award-winning creative will lead the agency’s experiential campaigns for the Asia Pacific region.

5 bad leadership habits to avoid when managing a team remotely

5 bad leadership habits to avoid when managing a team remotely

Don't let certain behaviours slip into your leadership style unchecked, says CEO of Authentic Change Solutions.

How to take your events outdoors

How to take your events outdoors

MD of Gazeboshop explains how to make the most of outdoor facilities and comply with social distancing.

LIVE UPDATES: Norway allows business travellers from Nordic neighbours

LIVE UPDATES: Norway allows business travellers from Nordic neighbours

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

Industry insiders share what they miss most about live events while they are stuck at home.

Hong Kong Convention Centre holds first event since lockdown

Hong Kong Convention Centre holds first event since lockdown

The venue put stringent hygiene measures and body temperature screening in place to hold a three-day exhibition.