Imex unveils measurement initiatives

Thought leadership and best practice at heart of new schemes

Ray Bloom
Ray Bloom

Imex has developed two new meetings initiatives as part of its personal and professional development programmes.
 
Meetings Under the Microscope aims to help planners maximise their return on investment. Meetings for Success, which has been developed with the Joint Meetings Industry Council, sets out to lobby senior business directors about the positive impact of events and their contribution to the bottom line.
 
Imex chairman Ray Bloom commented: Due to its position in the industry, Imex has become an axis and an engine for change. Through initiatives such as Meetings Under the Microscope and Meetings for Success we aim to provide leadership and coherent focus on key issues throughout the year, allowing all those involved to build momentum, maintain communication and push for positive change all year long, not just through the week of the show.

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