Wurth celebrates success in Malta

German manufacturing giant reward top performers with incentive

FACTFILE
Client: Wurth
Event: Incentive
Group size: 255
Agency: Marbet
Date: 9-13 May 2008
Venue: Radisson SAS Golden Sands Resort & Spa
Budget: Undisclosed

THE BRIEF: Manufacturing giant Wurth runs the Wurth Erfolgs-Club (success club) for top sales performers across all divisions of the business in Germany. This features an annual five-day incentive trip in Europe, organised by Wurth's in-house events agency Marbet. "The client asked for a warm and sunny destination," says Marbet project manager, events and incentives, Claudia Mettler. "We settled on Malta as it's somewhere that many people hadn't been before and it offered good value for money."

CHALLENGES: Mettler says organising the trip involved two key challenges - getting the group to Malta, as flight access is limited and delegates were coming from all over Germany, and finding activities and restaurants on the island that could cater for a group of 255. In addition, the weather - usually fine and sunny in May - took a turn for the worse, which meant changing the itinerary, much of which was based around al fresco dining and activities.

SOLUTIONS: Marbet decided to transfer delegates internally in Germany and arrange an exclusive charter flight to Malta. The agency hired DMC EC Meetings to put together a programme of activities and find dinner venues with capacity for the group. Wet weather contingency plans were in place, so dinners were moved inside and there was flexibility built into the programme.

EXECUTION: Delegates arrived on the charter flight in the afternoon and were transferred to the Radisson SAS Golden Sands Resort & Spa. On the first evening, a rain-affected al fresco dinner was transferred to the hotel's ballroom. The programme for the next few days included a mix of relaxation and group activities including sports, a guided country walk, a sightseeing tour of Valletta, a Jeep tour with photo treasure hunt on sister island Gozo and an excursion to a vineyard combined with a sightseeing tour of Malta's old medieval capital, Mdina. During the evenings, there were several meals hosted at the hotel, a dine-around at several restaurants in St Julian's and a gala dinner at a small castle on the final night.

VERDICT: "It was a well organised trip and there was great variety in the programme," says Martin Bendle, a member of the Wurth Erfolgs-Club.

  Wurth a Malte

Cela fait plus de 20 ans que Wurth, le specialiste de la fixation professionnelle, a cree un "club" des meilleurs commerciaux en Allemagne. Les meilleurs elements de 2008 ont ete recompenses avec un sejour de cinq jours a Malte. Wurth a fait appel a EC Meetings pour concocter un programme d'activites et trouver des endroits pouvant accueillir 255 personnes a diner. Les delegues sont descendus au Radisson SAS Golden Sands Resort & Spa. Au programme: sports, marches dans la campagne, visites touristiques, excursion en Jeep avec safari photo sur l'ile de Gozo et visite d'une exploitation vinicole. Les repas ont ete pris a l'hotel, sauf un diner organise a St Julians et le diner de gala dans un chateau. Les organisateurs avaient pare d'avance a d'eventuelles intemperies et les evenements ont pu se derouler malgre la pluie.

  Wurth in Malta

Der Herstellerriese Wurth fuhrt seit uber 20 Jahren einen erfolgreichen Club fur die besten Verkaufer des Unternehmens. Fur die funftagige Reise nach Malta entschloss sich das Unternehmen 2008 fur Malta und beauftragte EC Meetings damit, ein Aktivitatsprogramm zu organisieren und Speisestatten fur die 255 Kopf starke Gruppe zu finden. Die Delegierten ubernachteten im Radisson SAS Golden Sands Resort & Spa. Zum Programm gehorten Sport und Wanderungen, Besichtigungen, eine Jeeptour mit einer Foto-Schatzsuche auf der Insel Gozo und ein Ausflug in einen Weinberg. Die Mahlzeiten wurden im Hotel eingenommen und es gab ein Dine-Around in St. Julians. Das Galadiner am letzten Abend fand in der Burg statt. Dank Alternativplanen konnten die Veranstaltungen trotz etwas Regen stattfinden.

  Wurth en Malta

La empresa alemana Wurth de manufacturacion lleva mas de 20 anos organizando un exitoso club para sus mejores comerciales. El destino elegido para el viaje de cinco dias de 2008 fue Malta y se contrato a EC Meetings para que organizase un programa de actividades y reservas de restaurantes para el grupo de 255 personas. Los delegados se alojaron en el Radisson SAS Golden Sands Resort & Spa. En el programa se incluyeron actividades deportivas y rutas campestres, visitas turisticas, una excursion en jeep con busqueda del tesoro en la isla de Gozo y una visita a un vinedo. Las cenas se celebraron en el hotel y alrededor de St Julians. La cena de gala de la ultima noche tuvo lugar en un castillo. Los planes de contingencia permitieron la celebracion de los eventos a pesar de la lluvia.

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