Thailand announces £3.8m recovery programme following political demonstrations

Thailand Convention and Exhibition Bureau hopes to bring in revenues of £7.6bn

Thailand announces £3.8m recovery programme following political demonstrations
Thailand announces £3.8m recovery programme following political demonstrations

Thailand has announced a £3.8m recovery programme for its C&I business after mass demonstrations in Bangkok in April led to more than £18m in lost revenues.

Thailand Convention and Exhibition Bureau (TCEB) hopes the five point marketing strategy will bring in revenues of £7.6bn in 2009.

Seven events were cancelled following the political demonstrations, including the Bayer-Schering sales conference, IFRA Publish Asia 2009, and Glasstech Asia 2009.
The cancellations meant Thailand did not receive more than 11,580 visitors, worth around £18m to the economy.

TCEB exhibitions director and acting president Supawan Teerarat said: "This situation clearly shows that confidence and security are the most important factors. TCEB has developed five strategies to quickly revive and promote Thailand's MICE industry in 2009."

The recovery programme includes an integrated marketing strategy with fam trips and trade shows, special offers and incentives, marketing support and a comprehensive crisis management strategy.

TCEB has allocated a budget of around £3.8m to implement the plan this year. The bureau expects visitor numbers to fall by up to 30 per cent in 2009, but expects recovery during the second and third quarters of next year.

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