MCI Dublin to target association market at Imex

Imex provides the agency's PCO division with a face-to-face platform

MCI Dublin PCO division to target association market at IMEX
MCI Dublin PCO division to target association market at IMEX

MCI Dublin's PCO division is exhibiting at IMEX in a bid to target new clients in the association market.

Director of conferences Jean Evans said that attendance at the tradeshow in Frankfurt on 26-28 May would allow MCI Dublin to target key association buyers.

"Attending IMEX affords us a cost effective way of engaging with key association buyers from more than 50 countries while simultaneously giving us a crash course in 150 other conference destinations and their suppliers, ultimately allowing us to offer an enhanced and more informed service to our clients," said Evans.

During the recession, it was more important than ever to meet clients face to face and understand their business needs, she said.

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