Keep Britain Talking to be National Meetings Week's campaign message

Theme hoped to gain government support for UK meetings industry

Keep Britain Talking to be National Meetings Week's campaign message
Keep Britain Talking to be National Meetings Week's campaign message

Keep Britain Talking has been announced as the campaign message for this year's National Meetings Week.

The theme is hoped to be a lobbying initiative to gain further government support for the UK meetings industry.
 
It mirrors the US Keep America Meeting incentive, launched in response to the US government regulation of the events industry.

The Keep Britain Talking campaign will be spearheaded by Visit Britain. Head of business visits and events Joss Croft said: "2009 is already proving to be a tough year for the meetings industry and, as one of the key initiatives run by the industry to promote itself, National Meetings Week needs to adapt. Keep Britain Talking gives us a campaign identity that can gain Government endorsement and support as we raise awareness of the value of meetings and events in front of a wider business audience."
 
Visit Britain plans to discuss the campaign with national politicians.
 
"The Government is heavily focused on events with the onset of the London 2012 Olympic and Paralympic Games and the recent London Summit underlining the value of our industry. There has never been a greater need, and a better time to get its support," added Croft.

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