Beyond Certainty targets PA market at Crème

Agency to create bespoke event on 14 May

Beyond Certainty is targeting the PA market as the London-based agency diversifies its event solutions.

Haralambos Stavrou, founding director of Beyond Certainty commented: "Approximately 30% of our business is now coming directly from PAs and so we are now increasing our presence at trade shows like Times Crème at Earl's Court Olympia to highlight our portfolio of event solutions."

The agency will host 200 of the top-spending PAs attending Crème at an aftershow party on 14 May at Kensington Roof Gardens with entertainment from the Globe Girls, plus an oxygen bar and an Armani make up artist.

Stavrou added that business levels for the first quarter of 2009 had remained consistent with 2008 levels. "We haven't seen a decline, but business levels have stayed the same, so we have had to look at new markets to expand our client base. A new market for us has been the national tourist offices - we have recently handled events for the tourist boards of Cyprus, Malta and Australia."

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