New business wins help Euro RSCG Skybridge into profit

Agency expects growth in 2009

New business wins help Euro RSCG Skybridge make profit
New business wins help Euro RSCG Skybridge make profit

New business wins and a restructure have helped Euro RSCG Skybridge move from making a loss in 2007 to profit in 2009.

Euro RSCG Skybridge managing director Paul Stoddart said: "The company has gone from a trading loss in 2007 to a trading profit in 2008. Since July 2007 we have restructured the company and have achieved efficiencies in terms of operations but we are also starting to win new business again, which is fantastic."

Automotive is expected to continue to be a key sector for the agency, but Stoddart added: "We are also getting back to other sectors that have previously been strong for us, including financial services, pharmaceuticals and IT. We are also utilising the strength of the group, which is in our creative talent, much more than before."

Although many clients are experiencing budget restraints this year, Stoddart said: "We are quite a lean operation so I am predicting a steady growth in turnover, revenue and profit in 2009."

The agency recruited Lori Stahl to head up its events division in January.

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