DRP wins corporate clients with revamped website

Agency employs behavioural psychologist to help attract new business

DRP wins corporate clients with revamped website
DRP wins corporate clients with revamped website

Worcestershire-based DRP Group has won five new corporate clients since it employed a behavioural psychologist to revamp its website.

Hits have increased tenfold since the new website went live last month, said DRP Group CEO Dale Parmenter.

He said: "We were looking at a totally new way of approaching sales - until recently most of our work came from referrals or repeat business, but we see this year as a big opportunity to grow our market share and our process to attract new clients was not robust enough.

"One of our clients is a behavioural psychologist and we asked him to take a step back and look at how the site could be more responsive to new clients' needs. Already this year we have attracted five new corporate clients."

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