Nutricia at Evian Royal

Its purchase by Danone added zest to the babyfood manufacturer's AGM

Nutricia at Evian Royal
Nutricia at Evian Royal

The Brief: Children's and medical healthfood specialist Nutricia takes its entire 200-strong UK workforce offsite once a year for an event combining key business messages with an incentive. The 2009 summit was particularly important as the firm had recently been bought by Danone, and the new parent company's values had to be harmonised with Nutricia's to create a clear corporate message. The result was 'Good to Great', a three-day event at the Evian Royal Resort in France.

Challenges: The resort's main event area, the Grange Au Lac, was originally designed for concerts and has capacity for 2,000, meaning the group could be dwarfed by the space. Nutricia Baby Food national medical sales manager Cate Russell also warned Lucas "this was the most accident-prone group she had met".

Solution: "We sectioned off half the hall and used drapes to create a more intimate atmosphere," says Kristin Lucas, project manager for Grass Roots. As far as mishaps went, one person knocked themselves out and there was also a cut knee, but Lucas says good preparation meant any incidents were dealt with promptly.

Execution: Guests arrived at Geneva from 10am to 2pm, where they were met and transferred to the venue. A conference session ran from 4-6pm, before guests came together for an informal "giant fondue" at the resort's golf clubhouse. The second morning was given over to a plenary session, followed by a choice of activities that included snowshoe walking, a spa afternoon and cookery lessons. In the evening, a gala dinner was held in the resort's Les Fresques restaurant.
On the final morning, delegates were split into groups for the Danone Values Workshop, and were given video equipment and instructed to select one of the Danone's core values and create a short film to illustrate it. The films - all of which could be accessed on a website post-event - were judged by the management team and a short Oscars-style ceremony took place during lunch, before the group headed back to the hotels and on to their respective airports.

Verdict: Russell says - "The feedback from our event is that it was the best ever. Grass Roots did a great job creating a really inspiring event. The planning and execution of all elements was excellent."

FACTFILE
Client:
Nutricia
Event: Conference and incentive
Agency: Grass Roots Eventcom/Grass Roots Live
Group size: 200
Date: 10-12 February 2009
Venue: Evian Royal Resort, France
Budget: Undisclosed

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

How to exceed expectations rather than budgets

How to exceed expectations rather than budgets

'The element of surprise costs no more than the predictable,' says Steve Pinnock of Performance and Event Management.

8 activities in Hong Kong and Macao

8 activities in Hong Kong and Macao

Sip cocktails, visit the Big Buddha on Lantau Island or ride rollercoasters in the 'Pearl of the Orient'.

LATEST JOBS