Conference Line rebrands in response to new CSR focus

Conference Line rebrands as CL Events & Venues and appoints sales director Louise Henry

Conference Line has rebranded as CL Events & Venues and is targeting the CSR event market in response to client demand.

The London-based agency, which offers venue-finding, event management and client networking events, has also expanded its team with the appointment of sales director Louise Henry, who formerly led Richmond Events' Marketing Forum, to develop new business.

"After 22 years as Conference Line, it's time for an image overhaul and a new look to truly reflect what we do, which is far more than conferences," said Henry. "In the past 15 years, we have also been successful at creating showcase parties, award ceremonies, incentives and charity fundraisers."

The agency is targeting the CSR events market by creating a range of low-cost options for recession-hit corporates. These focus on community service activities including building classrooms and revamping parks.

"Soon after joining CL Events & Venues, I noticed that some of our clients were wary about asking their suppliers to dig deep to support charity events in what is a difficult economy," said Henry. "The guests still pay to support the event, but it's a nominal amount compared to the higher production costs of a charity party."

She was confident that CSR events are still on the agenda for corporates despite the recession: "These events raise morale, provide media exposure and are still a key issue."

The focus on low cost CSR events follows CL Events & Venues' success with running charity events for the likes of Superdrug. The pharmacy retailer's Out Of This World Party for 800 suppliers raised £340,000 for the Prince's Trust, Kids Company and Teenage Cancer Trust.

Among CL Venues & Events' other new initiatives is a series of client networking events that are scheduled to run throughout the year. These include a golf clinic in June, and a coaching breakfast to guide clients on working with the media.

The agency's new website has also been bolstered with special offers at hotels, news and destination features.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Deadline this week for entries to C&IT Awards

Deadline this week for entries to C&IT Awards

The deadline to enter the C&IT Awards is 11.59pm on Thursday 27 June, so get your submissions in!

'If agencies paid more attention to training they would have a higher retention rate'

'If agencies paid more attention to training they would have a higher retention rate'

A-List 2019: Sam Ward, lead projects & event manager, Brandfuel.

In pictures: The first ever C&IT Summit

In pictures: The first ever C&IT Summit

London's Congress Centre hosted an industry gathering featuring panel debates, networking and virtual reality.

Winners of Best Places to Work 2019 revealed

Winners of Best Places to Work 2019 revealed

Best Places to Work award winners and top 20 agencies announced at C&IT Summit drinks reception in central London.

The Hague: A global innovation and events hub

Driving innovation is a key theme for many business events and conferences, and brands looking for a destination with an open-minded and entrepreneurial spirit to amplify that message should head to The Hague.

'The industry is so wasteful, it's a shame'

'The industry is so wasteful, it's a shame'

A-List 2019: Smyle's production manager Nick Thomas.

48 hours in... Wales

48 hours in... Wales

Two days of meetings and activities in wonderful Wales, from Chateau Rhianfa to gorge-walking.

TfL appoints WRG to run events on London's Car Free Day

TfL appoints WRG to run events on London's Car Free Day

Agency will manage creative programming of day in September and provide full event management support.

'Surround yourself with collaborative and 'can-do' people you can rely on'

'Surround yourself with collaborative and 'can-do' people you can rely on'

A-List 2019: Adam Stanley, commercial director at Event Concept.

Why the future of events is sustainable

Why the future of events is sustainable

Producing sustainable events gives you a competitive advantage, says Matthias Schultze of the German Convention Bureau.

LATEST JOBS