Yorkshire invests in business tourism

£30m investment comes as Yorkshire Tourist Board rebrands as Welcome To Yorkshire

Welcome to Yorkshire chief executive Gary Verity: “We are aiming to give Yorkshire increased global reach and attract leisure and business travellers.”
Welcome to Yorkshire chief executive Gary Verity: “We are aiming to give Yorkshire increased global reach and attract leisure and business travellers.”

Regional development agency Yorkshire Forward is investing £30m to help boost Yorkshire's business tourism appeal.

The investment came as the Yorkshire Tourist Board was rebranded as Welcome To Yorkshire and announced plans to grow the region's total visitor revenue by £300m within the next three years.

The board's new business tourism approach will include a renewed focus on local level sales, digital information tools, training and business engagement.

It plans to develop joint initiatives with businesses and the region's conference bureaux's partners including marketing campaigns, targeted e-communications, attendance at national and international trade shows and ambassador programmes.

Business tourism is currently worth more than £400m to the local economy, Welcome to Yorkshire said.

Welcome to Yorkshire chief executive Gary Verity said: "We are aiming for greater impact on both consumer and business levels to give Yorkshire increased global reach and attract leisure and business travellers."
 
Yorkshire South chief executive Richard Jones said: "We are perfectly placed to host a wide range of business events from team-building experiences through to large residential conferences in city, rural and coastal destinations. By working together to strengthen the Yorkshire brand and by working closely with corporate and academic sectors across Yorkshire, business tourism will continue to make a significant contribution to the tourism economy."

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