Peugeot picks Cannes for sales incentive

Automotive giant appoints Adding Value to manage three-night trip

Peugeot has appointed Adding Value to help manage an incentive trip to Cannes this weekend for top performing sales staff from its parts division.

The 50-strong group, including the 19 incentive winners and their partners plus hosts, will stay at the Intercontinental Carlton Cannes from Thursday to Sunday. Activities over the weekend will include a walking tour of Cannes, a day trip to Monaco and a gala dinner.

Peugeot appointed Adding Value after a four-way pitch and the agency has been invited to pitch for further projects.

This is the first automotive client win for Adding Value. "I have personally worked with Peugeot for more than 23 years and am pleased to bring them to Adding Value as a client," said managing partner Tina Morris.

"It's great to win a new client in a recession, especially an automotive one. It shows there is movement in the automotive market, specifically in the area of parts and services."

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