ACC Liverpool to launch Keep Meeting campaign at Imex

Initiative aims to help event planners measure ROI

ACC Liverpool to launch Keep Meeting campaign at Imex
ACC Liverpool to launch Keep Meeting campaign at Imex

ACC Liverpool plans to launch its Keep Meeting campaign at Imex in Frankfurt.

Details of the initiative's guidelines and added-value services will be unveiled at the show, held 26-28 May, and may include pre- and post-event questionnaire templates, and a white paper with tips and guidelines for event organisers to measure ROI.  

ACC Liverpool's BT Convention Centre general manager Jacquie Rogers said: "The aim of the campaign is to assist organisers to demonstrate ROI within their own organisations and to offer maximum-value service to planners holding events within our venue."

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