McCain meets at The Spa Bridlington

Food manufacturer hosts seaside conference

Spa Bridlington: attracts McCain
Spa Bridlington: attracts McCain

Client: McCAIN FOODS
Location: The Spa Bridlington
Group size: 270
Date: 9 September 2008

Event overview Food manufacturer McCain Foods holds two simultaneous conferences every year for its UK employees - from its bases in Scarborough or Peterborough - during which the management team outlines company strategy for the coming year. A central part of the conference is a webcast from the president and CEO, who is based in Canada.

Past events for McCain's Scarborough-based staff have been held at the Scarborough Spa. But the venue was already booked on the date the client wanted in 2008, so McCain decided to try the Spa Bridlington. "Nowhere else in the town could hold 270 delegates and I was impressed with the refurbishment," explains Pam Procter, assistant to the chief executive at McCain.

Employees arrived at noon for a buffet lunch before sitting down in the Spa's Art Deco ballroom for the webcast at 1pm. To minimise technical hitches, McCain enlisted production outfit, Brand Alive Communications.

After the conference, employees were treated to a barbecue. It was nearly sabotaged by horrendous weather, but the venue's catering team didn't disappoint and, as requested, used some of McCain's frozen potato products too.

Verdict "The event was a success; it met our objectives and some employees said it was the best event we've ever had," says Procter, who has provisionally booked the Spa Bridlington for the same event this year.

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