Household appliance manufacturer Indesit Company has appointed Line Up to launch its 2009 range of Hotpoint, Indesit and Cannon products to independent electrical retailers with two large-scale events this month.
The first is in Ireland for 200 independent retailers, staged at the Ritz-Carlton in County Wicklow on 10 March. It marks the first time that the Indesit Company has staged a dedicated launch in Ireland.
The UK launch follows three weeks later at Battersea Evolution, London. Here, a total of 900 delegates are expected in groups of 300 across three shows between 29 March and 1 April.
The events will feature a mixture of multi-media presentations, interactive product exhibitions and dinner with entertainment.
"Our annual trade launch events play a vital role in strengthening our relationships with independent electrical retailers," said Indesit Company events manager Jayson Weston.
"Supporting and motivating these small business owners with information and insights to help them sell more of our products has never been more important."
Line Up managing director Duncan Beale added: "We're looking forward to delivering another memorable brand experience for retailers."